Conversation, trust and value: social media for business

How do you gain potential customers or business partners – a phone call, email or over a beer? How do you manage the clients you currently have – the same way? What if you could lend your services and attract new leads through social networks, giving your customers an extra platform to love your business?

In social media, you replicate what you're already striving to do everyday – engage in conversation, build trust and offer value.

Why businesses struggle to incorporate social media into their strategies is due to one factor – fear. But fear shouldn't be a deciding factor; it should be what drives a business engage with their clients.

There's a platform to fit everyone – if you're B2B, LinkedIn will help manage internal/external CRM and create new leads; if you're B2C, a Facebook page can elicit fantastic customer engagement; if you're in government, a Twitter account allows you to share policy news to your constituents; if you strive to become a thought leader in your industry, share your knowledge through a blog. Whether you're a one-person operation or a multinational company, social media is ubiquitous and your customers are using it.

When used correctly, social media is a communication tool, a marketing and promotional tool, a CRM tool, a web analytics tool and more. The mission is to help you build the confidence and know-how in using social media through our series of workshops, from basic introductions to social media to master classes to grow and amplify your social media presence.