Grow Your Business through Facebook Marketing

It seems many of us are starting to get the picture that Social Media, and Facebook in particular, are about more than just catching up with friends online. Facebook is becoming an integral part of the way many Australians communicate and access information, making it the ideal platform for businesses to expand their brand and messages from a one-way push to a two-way conversation and reap the massive benefits of this enhanced relationship with consumers.

The Power of Facebook

Facebook is most often associated with the profiles of individual people, but there are actually three types of Facebook ‘presences’ – People, Places and Pages. ‘People’ is the domain of individuals, and most users will access Facebook and communicate as a Person. However, physical locations can also have a Facebook presence (called places), which people can check into when they visit; and businesses or groups can create Pages rather than individual personas, to represent their brands or products. While individuals in Facebook become ‘Friends’ with other individuals, they ‘Like’ Pages to create a relationship with them.

If one Facebook user views your Business Page and ‘Likes’ it, it will appear on their individual wall. On average, one person on Facebook has 140 friends. Therefore, you will have reached out to approximately 140 potential fans. In addition, if one of those 140 decides to ‘Like’ your page, your audience multiplies to 280; after 5 likes to 700, 20 to 2080 and so on. The Northern Territory has an estimated 65,000 active Facebook users. Think about it…

How to Get Started with Facebook Marketing

At Captovate we recommend most businesses start out with a Facebook Page (and Place if you have a physical location) to allow you to connect with fans or followers of your business and post updates, special offers and events. Try and think of innovative and fun ways to encourage your customers to share their ‘Likes’ with their own networks.

Once established, there are many tricks of the trade to increase your presence and keep fans returning to your Page. Facebook Optimisation is all about setting up your page to attract fans and generate interest. Techniques like tagging and check-ins lead traffic to your Page, increasing interest over time.

You can also target your key audiences with Facebook advertising. With a targeted Facebook ad campaign, you can increase your fan base in a matter of days for only a small fee paid per click on your ads.

Your Local FBO Professionals - We're Here to Help!

If you’re finding taking that first step, or taking the next step, into Facebook Marketing a little overwhelming, have no fear – Captovate is here to help. In addition to helping you understand the ways you could be using Facebook to target your local customers on a personal level, we have the skills and team to deliver truly unique and engaging customised Facebook Pages and interactions to help you wow your new fans and get them telling their friends about you. Some of the things Captovate can do for you include:

• Set up a Business Fan Page
• Customise the look and feel, incorporating your corporate branding and aesthetics
• Create multiple tabs enabling you to:
  • Build campaigns or promote products, services and sales on Facebook
  • Integrate games or interactive applications
  • Integrate twitter or blog feeds
  • Integrate Social Coupons - reward you customers with discounts for being a fan
  • Integrate Flash animations and videos
  • Embed forms or polls to capture user data or opinions
  • Integrate Geolocation - a google map to show people where you are
• Specify which tab a viewer will land on
• Engage your fans with competitions or polls
• Establish your own Facebook URL (after 25 fans) to use in promotions e.g. on your business cards and email signature
  
• Add a 'like' button to your website

Give us a call to talk about the best strategy for you to leverage the massive local power of Facebook to grow your business today.

Want to Know More?

Captovate is running interactive two-hour seminars on Social Media Marketing on Thursday May 26th and Tuesday May 31st where you’ll get a comprehensive overview of how different Social Media tools like Facebook are being used by businesses, and how you can started straight away. Places in both sessions are nearly full so Book Now.