Timing is everything when it comes to improving Facebook Engagement

Recent data has given us some interesting insights about improving Facebook engagement of a fan base. These tips with regard to timing can really help make the most of your Facebook postings.

To start off, brands that post updates outside of their normal business hours had engagement rates that were 20% higher. This is because Facebook use has three main peaks during the day – early morning (7am), after work (5pm) and just before bed (11pm). So, if you are just posting things between the hours of 8 and 5, you are missing out on the larger peaks of users. Keep in mind that most users are friends or fans of several hundred pages and don’t necessarily scroll through their entire news feed from that day. So, if you posted at 10am, they may not go that far back to actually see your update.

Days of the week can matter too. Thursdays and Fridays have an 18% higher engagement rate than other days. That doesn’t mean you should make all of your updates on those days either! Studies also show that some industries have engagement trends specific to that industry. A few examples are below:

• Friday thru Sunday are the best days for ENTERTAINMENT when people have a greater tendency to see a movie or attend a concert.
• Sunday is the biggest day to reach RETAIL consumers who are already used to looking at sale circulars in their Sunday papers.
• HEALTHCARE and BEAUTY products see a big bump in engagement on Thursdays as people prepare to look their best for weekend dates.

This is just a small piece of that data to take into consideration when developing and executing a social media plan. Understandably, most businesses don’t have the time to devote to figure all this out. That is why many companies from small businesses to midsized corporations hire Captovate to develop their social media presence. Why not learn more about our social media services, then contact us to set up a free consultation.