What is Social Media Marketing?

Social Media Marketing is the active practice of developing content and sharing it with online communities in order to represent your brand and business. There are three main elements that you need to focus on to achieve a successful social media marketing campaign:

• Sharing your content with your target audience (your communities)
• Ensuring good quality content (Educates, Enlightens, Entertains)
• Building your communities.

When you focus on these three things, you build an asset. When you do not focus on humans and opt for technical search engine ranking techniques then you build short term strategies that MUST be repeated over and over again. There needs to be a well-thought strategy enforced that combines them both. But who has the time to dedicate to creating the content and building these communities? Captovate does, and we also take the time to develop that custom strategy that compliments your business needs.

Not sure if Social Media Marketing is right for you? Ask yourself these three simple questions:

• How will Twitter, LinkedIn and Facebook help grow my business?
• What does online content syndication mean and what is a bookmark?
• How much time do I need to spend on Social Media Marketing in order to be successful?

If you answered all of these questions and feel good about your answers, then good job! However, my guess is that many of you have stumbled on some of these answers because this approach to marketing is so new. That’s ok though! Captovate offers Online Strategy Meetings where we answer these questions and many more in great detail to help you develop the best online marketing approach for your business. If you decide to move forward with a marketing solution with Captovate, we put half of your investment in the Online Strategy Meeting toward your on-going solutions. Request More Information.

What is Social Media Optimisation (SMO)

The arrival of Web 2.0 significantly changed the business of online marketing. Websites have evolved from static, information-only documents into fully interactive online communities where users create, contribute, and connect through shared interests. Social Media Optimisation, commonly referred to in the industry as SMO, is the art and science of making your website, your content, and the various media offered on your site better optimised for the new way consumers and site visitors are interacting online. Social media is a marketing tool; one of the most powerful at that. In order to market with these tools, you must optimise.

Social Media Optimisation by Captovate consists of recommendations that help make the various types of content on your website more engaging, easier to share, and more user-friendly. We can help you optimise your images, videos, podcasts, and blog to appeal more to your users through enhanced content, organisation, and presentation. We’ll also show you how to add tagging, bookmarking, and other social networking features that motivate users to share and reference your website’s valuable content and encourage participation.

Last, but certainly not least, Captovate will work with you to create a business presence on the most relevant and popular social media platforms. We will then create a strategy for how to use these social platforms to generate followers, a community, leads and referrals. Not sure how to use Facebook? We will help you!

How does Social Media Optimisation help SEO?

SMO is closely related to SEO in that both types of optimisation increase your website’s chances of being found, shared, and considered a valuable resource. If SEO is the practice of optimising a website for the search engines, you can think of SMO as the practice of optimising a website for the users. Adding SMO features to your website significantly increases its chance to grow, gaining more natural links and increased traffic. As web crawlers begin to recognise your website’s “community,” it becomes more valued by the search engines, which leads to higher organic rankings. Captovate can help you develop a successful SMO strategy for your website that compliments your SEO plan and enhances the results.