Social Media Boot Camp

Do you have a Facebook account for your business, but you’re not sure what to post on it?
Are you intrigued by what others are doing with their businesses via social media, but you’re not sure how to do it for yourself?
Are you keen to learn in a hands on environment with someone right alongside you to ask all your questions?

Then this is the program for you…

Program Details

6 weeks long

Every Thursday from 4:30-6:30pm

Max 12 participants per program

Bring your own device (BYOD)

At Captovate office, level 1, 22 Cavenagh Street. Darwin

Cost

Tickets cost: $700

Early Bird Special of $500 if paid before 1st October

Next Program

Thursday 3rd November - 8th of December

Program Schedule

Week 1- Set up or Check up

We will explore the power of social media and gain a common understanding of how to get the best from your social media. For those without accounts, we work through a set up process. For those with accounts, we will review and refine your page, to ensure you are getting the most from it.

Week 2- Look Who’s Talking

We start to explore the concept of the 4 Cs in social media marketing. The first step is understanding what your social media persona is, learn how to create a sense of place and capture the right audience.

Week 3-Content is King

We are now ready to create great content and collectively build our content plan which will drive your next six month social media campaign. This plan will take the hard work out of deciding what to post each week and give you a structure to build on.

Week 4- Rockin’ Imagery

We are now social media gurus and we need to step it up a level and learn about using some amazing tools that will stun and amaze, attract and engage and most importantly be shared.

Week 5- While Content is King, Engagement is Queen and she rules the house

The key to a successful social media campaign is engagement. First step is to get it, next step is to what to do with it and how to handle it.

Week 6- Pay and they will come

In April 2015 Facebook changed their strategy: to be seen you need to pay for it. We complete the course with understanding how to advertise your business and make the most of Facebook analytics.

Is this for you?

The aim of this boot camp is to get some hands on experience, and learn from the experience of others in making social media work for you. Whether you’re a novice or currently maintaining your business via social channels, this package will help your social media campaign pull its own weight.

Commitment

Creating an effective social media campaign requires effort, this course will provide you with the knowledge, skills and tools to create an effective campaign. But it will require that you are committed to attending, complete the take home tasks and invest in your campaign for the long term future.