Marketing Strategy

Cool, yet consistent – the strategic approach

At Captovate, we love our strategies. That's because we understand that a solid strategy is the only way you'll ever be able to define, implement and monitor activities to ensure that you get the best results and your efforts actually pay off.

This is particularly true in the world of marketing, where it's easy to spend thousands of dollars on fun, cool, sexy campaigns that you loved creating, without having the slightest idea of whether they're talking to the right people, delivering the right message, delivering that message effectively or having any impact on your business at all.

No website is an island – online and offline marketing

While Captovate's roots are in the web, we're great with all facets of marketing and brand management, and we can help you to ensure that your marketing efforts are consistent, effective and measurable, while still being fun, cool and sexy of course!

We'll work with you to develop and implement a strategic approach to the way your messages and brand are distributed across the full spectrum of online and offline media in a co-ordinated approach, utilising the tools and services that will bring your company the best results. After all, no website is an island!