Search Engine Optimisation

What is Search Engine Optimisation (SEO) and why do I need it?

Consumers expect to find information at the touch of a button or the click of a mouse. Whether it’s by tablet, mobile or home computer, search engines like Google, Yahoo and Bing are generally the first place people now look, so it's easy to imagine the value of a ‘first page’ search result listing to your business.

Captovate can help you to optimise your website to make it easy for search engines to rank you highly in their results, and we call this process Search Engine Optimisation (SEO).

SEO foundations – keywords, metatags and more

The basis of all SEO is to make sure that your website features keywords that your potential audience might be searching for, so that search engines know that your site contains just what their searchers are after.

Captovate will work with you to determine the keywords that your customers are likely to use to search for you, and we’ll strategically place these words in both your website's content and code (using meta tags), in places where search engines will be scanning for them. Search engines also base their rankings on how popular your site is (judged by how many links and traffic you have coming into your site), because this shows that you are a credible player in your industry or locality you're in.

Captovate will not manufacture links and traffic websites for SEO (you can be penalised by the search engines for this); we will work closely with you to determine a strategy that will effectively develop your credibility by attracting real links and real traffic to your site.

It's all in the strategy

At the end of the day, effective Search Engine Optimisation comes down to having a high quality website that will be useful to your audience. If you can achieve this and maintain it, then the search results will come, but it takes some time and strategically placed energy. Captovate will work with you to develop a strategy that outlines and recommends all the things that need to happen on your website to get it and keep it ranking highly.

This might include: