Our Web Design and Development Process

The Strategy

Each and every project is underpinned by solid marketing strategy. It is this strategy that defines everything from online marketing channels, to design concepts and website features and functionality.

We work with you closely to understand your business objectives, analyse your target market and share our knowledge to create products that work for your business. This overarching strategy is filtered through each stage of the project by your dedicated project manager, working closely with our creative team to deliver the best products that not only look great, but are highly functional and help to achieve your business objectives.

Information Architecture

Information architecture sounds pretty fancy, but it just refers to the way in which pages are structured on a website, and how information is found by users. It is about organising labels and navigational pathways for your audience to easily find information. By proper planning and a good understanding of your information needs, our information architecture processes will increase the usability of your website and make navigation as intuitive as possible for your users.

Creative Design

Let's face it, our talented designers create stunning websites. They have the ability to mix creativity and flair with a strong understanding of screen based communications and knowledge of how users interact and engage online. Apparently, they call this 'User Centric Design'.

We work collaboratively throughout the creative process, both internally and with the client. All our designs are customised, polished and refined to accurately reflect the identity of the business, supporting it's brand positioning and creating a truly unique website.

If you don't believe us, check out some of our latest sites »

Web Development

A great website extends far beyond the design process. It's the website development that makes your website come to life, interacting with your users and standing out from the crowd. It might sound a bit nerdy, but our team of developers live and breathe what they do. They thrive at any opportunity to work with new technologies and love any excuse to implement cool features and functionality.

Your CMS

We build all our websites in a CMS (Content Management System). By developing your site in a user friendly CMS, you will have full control over the content and imagery on your website. You have the ability to easily update existing content, add new pages, create news stories and update the images.

Because each and every website is different (and you will probably have some sort of unique functionality), we will provide you with full training so that you are in the drivers seat of your website. We will provide you with login details, training manual and run through everything from creating links to updating the homepage dynamic slider.

Find out more about Content Management Systems »

Responsive design

Responsive design is the latest buzz word in web design and development. Essentially, responsive design is the process of creating a website that will automatically adjust to the screen size of the user. Whether it's a desktop, tablet or smartphone; a website that utilises responsive design will automatically adjust the presentation of content so it fits perfectly on the screen. Cool huh!

What's even more awesome is that we can create mobile specific styling, providing you with a mobile friendly layout and customised navigational buttons (think mobile site), whilst still being the same website!

View our latest sites utilising responsive design »

Features & Functionality

Captovate understands that a successful web presence is so much more than just a static website with information on it. More and more, users demand interactivity and engagement through online platforms. By creating your website with useful functionality and rich dynamic content, you will be encouraging your users to engage with your brand, understand your unique selling proposition and get to know your business.

The possibilities for implementing interactivity and functionality on your website are almost limitless thanks to our freakishly talented team of web developers.

Here's a few of the favourites you might like to think about:

Click through dynamic sliders to promote content/ promotions on your site
Latest news or blog facilities with comment functionality
Social media integration, from embedded YouTube videos to Pinterest feeds
Photo galleries with social media sharing facilities
Dynamic contact forms or other online forms
Online polls and interactivity
Events calendars with categories and filter functionality
Search directory or resource library functionality
eCommerce platforms and shopping carts
Paypal & online payment facilities
Online booking capabilities

Web Analytics

How can you track the success of your new website?

Easy. We implement Google Analytics on all our websites. Google Analytics is widely recognised as the world's premier web analytics program, allowing you to track virtually everything about how visitors find your site, how they navigate through it, and how they behave when they are there.

Google Analytics is a powerful application that can drill deep into the behaviour and origins of your visitors, but it's still incredibly simple to use and navigate, which is why we love it so much. We can customise your user interface, send you monthly reports, give you training on how to utilise the program and demonstrate how it can help you with Search Engine Optimisation (SEO).

Find out more about SEO »

Standards & Accessibility

In all our websites, Captovate ensures we meet the highest standards in accessibility and usability without ever compromising on effective design and communication.

Captovate builds all sites within W3C (World Wide Web Consortium) guidelines and standards. Our standards allow the greatest number of users to access your websites, regardless of disability, browser software, bandwidth or location.

For example, Captovate can ensure that:

Print friendly versions are provided through Cascading Style Sheets (CSS)
AGLS Metadata Standard is included"Breadcrumb" navigation is utilised
XML Site Map page is implemented
Search engine is implemented

Equal Opportunity Access

Captovate ensures that visitors with visual or motor skills disabilities or impairments can access our websites, and we have proven that this can be implemented without impacting look and feel of the web presentation; it is simply a function of planning.

No Technology Favouritism Here

We know how important it is for websites to be viewed and used effectively no matter what technology or browser the user is on. This means building sites that work across all operating systems, web browsers, devices, screen resolutions and internet connections.

Meeting the Highest Government Standards

Captovate's extensive experience in working with Northern Territory Government websites (DCM, DET, DBE, DLGH, NRETAS and DOJ) means that we are intimately familiar with all standards and specifications. Where necessary, we'll ensure that your site Complies with NTG Web Guidelines and Australian Government Web Guidelines.

Project Management

It's part of Captovate's core business to successfully manage multiple clients with competing timelines and project requirements. Captovate's management team has extensive experience in managing discreet deliverables while maintaining a big picture view on budgets, business objectives and strategic directions.

Upon commencing the project, you will be assigned a dedicate project manager that become your one point of contact, keep you in the loop about all the action and ensure that your web strategy is lived by each and every one working on the project. We utilise sophisticated time management software to track and prioritise jobs and tasks within multiple concurrent projects. This streamlined process means administration is kept to a minimum and the focus is on the project, its deliverables and a high level of client management.